Martin O’Connor is Communications Coordinator at UCC Library. He has widely published and presented in the areas of library outreach and communications, marketing of libraries, social media, blogging, podcasting, leadership and Chinese Librarianship. He co-runs Libfocus, the Irish Library blog. He runs the award-winning music and socio-cultural blog The Blackpool Sentinel. He also hosts the weekly radio show Shush! Sounds from UCC Library on UCC 98.3FM. He can still be found on Twitter at @martinoconnor3.